Welcome to DAYFLY Communications
Creators of messaging that engages, attracts and activates audiences
For Specialization
and Efficiency
Dayfly Communications is a boutique agency with expertise in digital and graphic communications. Our backgrounds are rooted in senior living and hospitality. As a result, these two industries are where we focus and excel. Currently, Dayfly develops and executes campaigns and programs for communities and hotels throughout Florida, as well as in Georgia, Alabama, Mississippi, the Carolinas and Virginia.
Recognized for both design expertise and for compelling results, Dayfly’s efforts are recognized for distinctively positioning communities in their respective competitor sets. We are committed to ensuring that a client’s product is visibly superior and preferred.
By maintaining focus in two closely-related industries, we are able to integrate qualities and attributes from each to create unique and experiential messaging and mediums. Additionally, specialization enables us to be able to deliver outstanding results within minimal budget constraints.
Services
Dayfly Communications suite of services is customized to the needs of the senior housing and hospitality clients that we serve. By doing so, we are able to deliver exactly what will benefit a client’s business needs, without charging for unrelated or unused disciplines and staff.
Brand Development
Brand development starts and is rooted in the perceptions and “wants” of the target audience, and the opportunistic gaps in the market. Through careful analysis, evaluation and identification, we develop unique insight that results in distinctive brand identity and imaging.
Digital Marketing
Today, about 75% of consumer response comes from digital communication, however, 100% of those responses actually originated there. We specialize in digital media interruption and the ability to funnel audiences through the sales cycle to inquiry and acquisition.
Lead Generation
We attract prospective residents, nurture them through the sales funnel, and ultimately qualify them for your sales team. Our average monthly inquiries are double the industry average. And, through retargeting, we’ll turn your cold leads into move-ins.
Web Design
A website is far more than a repository for content. We create and manage them to be the key conversion medium through with campaigns and communication initiatives channel prospect inquiries. Last year, we developed more than forty revenue-generating sites.
Social Media
Through paid social advertising campaigns, we’ll cast a wider net to prospects, garner more visibility, and capture leads for your community. We can also help generate ideas for you to implement organically on your community’s social media platforms.
Print Design
Traditionally printed advertising and collateral design is a thing of the past. With over forty years of award-winning experience, we create messaging and communication vehicles that grab the attention of busy audiences and motivate prospects to action.
Our Team
At DayFly, we direct, manage and facilitate full-service campaigns across all facets of design, brand development and digital marketing. Here’s the team getting it done.
Lynn Dominique
Lynn Dominique has a BS in Marketing from the University of New Orleans, and over 30 years of sales and marketing experience. Lynn has owned and operated several businesses. This gives him a unique insight to the needs of business…
Gigi Rudella
Gigi Rudella started working with Dayfly in 2018, bringing over 40 years of creative expertise to the company. After graduating with a degree in Fine Arts from Mercyhurst College in Pennsylvania, she spent over 20 years in television graphic arts…
Joe Casper
Heading up the technical efforts of DayFly Communications is Joe Casper, a senior developer with over 13-years of experience crafting quality websites and other digital marketing assets that are optimized for conversion, user experience and accessibility. During his career, Joe…